Are Fence Installations the Next Big Opportunity for Home Improvement?

Annie Cebulski | March 04, 2021

Outdoor spaces are one of the hottest remodelling trends for 2021.

“Given the increased focus on outdoor living and importance of the home as a haven, now is an ideal time for building professionals to add fencing to their service offerings if they haven’t already,”

According to the Home Innovation Research Labs consumer practices survey findings, fencing’s big moment is part of a larger trend. From 2019 to 2020, there was an overall 21% increase in households undertaking home improvement and repair projects to their outdoor living structures, which includes decking, porches, and fences. This tier of upgrades actually beat out other popular home exterior projects such as windows (14% increase) and siding (15% increase). Fences have been a very popular way to enhance outdoor living during the pandemic.

Houzz, the online home remodelling platform, found that there was a 166% increase in fence installation and repair last year based on survey results.

“There is an incredible rise in consumer interest for home improvement projects across the country, and people are coming to Houzz to find professionals for major projects like new swimming pools and decks, as well as for more modest outdoor improvements like tree planting and fencing,” says Liza Hausman, Houzz’s vice president of industry marketing. Houzz notes that fences, in particular, seem to be in vogue due to the overall trend toward privacy and security.

Though the vaccine is rolling out, projects with limited contact are still great opportunities for contractors to keep their team’s exposure to the virus low and provide homeowners options that match their comfort levels. “During the pandemic, homeowners have been more inclined to invest in home projects that require no or minimal in-person contact with contractors or other installation professionals,” says Sims. “There are methods that don’t require face-to-face contact for ordering and receiving fencing products through home improvement stores, and installation by contractors or other certified professionals can be done without face-to-face communication.”


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